Recently, Google has announced a significant change that will redirect users to Google.com if they access Google through country code top-level domains (ccTLDs) such as google.co.id.
Historically, these different domains helped Google localize search results. However, thanks to Google’s ability to detect user locations, ccTLDs are no longer necessary.
For now, Google hasn’t completely removed ccTLD URLs. The current change only involves redirection. For example, if a user accesses google.co.id, they will be redirected to google.com.
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Will users be affected by this change? Reportedly, no. It seems unlikely that these URLs will be entirely removed, so saved bookmarks will remain intact.
Google explained in its announcement that this change aims to simplify the search experience without compromising local search results.
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Unlike in the past, Google’s technology has advanced significantly. The company can now deliver search results tailored to user locations without relying on country-specific domains.
Additionally, the goal is global consistency. By using a single primary domain, Google aims to provide a more uniform experience for users worldwide. Awesome.
It’s important to note that this change will be implemented gradually. Google has already started redirecting traffic from ccTLDs to Google.com and will continue this process over the next few months.
What’s your take on this change? Share your thoughts in the comments below.
Via: Google
